Create Cohesive, Bountiful Boards
When creating boards on Pinterest, it’s important to be cohesive. Because you’ll be choosing one of 32 pre-set categories
for each individual board you create, you’ll have the best results with boards that follow a specific theme, such as fashion
, or home décor
. Not only will sticking to one theme create more visually appealing boards, but Pinterest users generally prefer to follow boards that stick to a specific theme that interests them.
Another important factor to keep in mind when creating boards is quantity. Because Pinterest has such an amazing built-in viral effect, it’s easy to believe that pinning just a few items sporadically will build a solid following. Although you will begin to notice results within your first few pins, it’s important to keep up the momentum and keep your boards fresh. Boards that have only a few items pinned are simply not as appealing as full, cohesive boards.
Get Pinteresting With Your Captions
Although it’s true that a picture is worth a thousand words, there are many times where the caption simply makes the image. Along with being creative, your caption should also include a descriptive keyword that will allow your pin to be found via Pinterest’s search function. In the same token, it’s important to remember to not over-use keywords, as it’s considered poor etiquette.
As you can see in the examples below, the caption on the first image has been cluttered with keywords, making it appear quite spammy. The caption on the middle image is fine, but this image will likely not be found within the search function due to its lack of keywords. The final image, however, uses strategically placed keywords in a conversational manner, making it both searchable and interesting.
Pinterest’s core users
are fashion savvy women that are using the site to seek out visually appealing and unique content, thus your time on this outlet will be wasted if you fill your boards with dull stock photographs of your products. While it’s OK to inter-mingle a few product images under relevant boards, never over-promote your brand. If you do choose to feature one or two of your products within a board, choose ones that are visually appealing or unique conversation starters. The board below is a great example of one that successfully intermingled product images within a relevant board.